UPDATED — CRESCENT to Merge with Charleston-Based Magazine?
SEE THE UPDATE FOLLOWING THE ORIGINAL PIECE.
We’re here with a good news / bittersweet news piece to tell you.
Launching in October of 2011 as the state’s only true cloud-based magazine, CRESCENT has proudly converged current events and lifestyle issues focusing on “South Carolina life, politics, and a little bit in between.”
Our subscribers, casual readers, Twitter followers, Facebook friends, and Google + network have responded with nothing but positive feedback since Day 1.
Our readership continues to grow, and through CRESCENT’s electronic presence, our Monday morning emails, and our social media outlets, we are now reaching approximately 20,000 people each month. Not too shabby for a form of media that is still in its relative infancy.
Our success hasn’t gone unnoticed, and while it’s still too early to provide details, I can tell you that CRESCENT has been purchased by a certain Charleston-based magazine looking to expand its readership at home with an outlet that provides a Palmetto State focus.
We have been assured that CRESCENT will continue publishing South Carolina-centric content, and the addition of more resources will allow CRESCENT to evolve in to a complete multimedia infotainment outlet like we have planned to follow our continued growth.
I will pass along more details as I can, but I want to thank everyone who has been with us from the start, and personally, I’m glad you’ll be there with us for the ride as we begin CRESCENT’s next adventure.
Thank you all, and we look forward to bringing you more of what makes South Carolina such a great place.
Sincerely,
Taft Matney
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UPDATE: I promised I would give you more details about this when I could, and since the day has passed, I can do that now. As the late Lewis Grizzard used to say, “It was a Ho-Ax.”
Here it is in a nutshell. April Fools!
I want to thank everyone who wrote, called, and sent messages to me personally and to us at CRESCENT about this yesterday.
On the one hand, you made me feel guilty about pulling that little stunt (against wise advice), but at the same time, it makes me appreciate our friends, subscribers, and readers even more.
Yesterday we heard how people feel about what CRESCENT is and does. I heard about excitement for good news but a sense that friends would miss what we’ve built.
So, to recap, we aren’t merging with any other outlets. We are going to continue developing CRESCENT in to a media outlet that can fully utilize the benefits of being a cloud-based magazine and promote South Carolina’s great people and great stories, and I am personally humbled for the outpouring of support so many people extended yesterday.
