BMW’s X5 Prepares to Take On the World as its 3rd Generation Begins Production Exclusively in SC

  Production of the third-generation BMW X5 officially began last week with the manufacture of dealer vehicles designed to generate excitement and sales in their regions. The first new BMW X5 is a Mineral White M50d (six-cylinder inline diesel engine with M Performance TwinPower Turbo technology) featuring Exclusive Nappa Mocha leather interior and will be […]

Everybody Wanted to be in SC TODAY.

More and more, South Carolina’s national media attention is the kind we want…and the kind CRESCENT has been dedicated to promoting since launching in October 2011. We have towns people want to visit, chefs who have become celebrities, food that is the envy of the snobbiest culinary critics, and products people can’t wait to get […]

SC School Fundraising Isn’t Limited to Cookie Dough, Anymore.

Childhood obesity is a national epidemic, and if you’re a parent of school-aged children, you see school fundraisers selling everything from cookie dough to popcorn…not exactly the message parents want to see when we keep saying that children and adults need to get in better shape. A Columbia, South Carolina parent named Ken Carey has […]

Life’s Too Short…

  College kids will drink some really horrendous booze. By his own admission, Virgil Kaine co-founder David Szlam was no different. Now, he wants to make sure that his friends and other former college kids can step up their games. “People love Bourbon and ginger ale,” Szlam says while asking, “but why do people always […]

Virgil Kaine, the Danville Train, Bourbon, and Ginger

  Charleston’s David Szlam began venturing in to the spirit world about a year and a half ago last May. No. He’s not in to ghosts or anything like that (although there is a dead Confederate soldier at the center of what he’s doing). He’s the co-founder of Virgil Kaine — a spirits manufacturer in […]

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