CRESCENT Products: SARGE Knives — One of the Shortest Mission Statements to Read
This feature started as a profile of a South Carolina-based knife company, but as is so often the case, things don’t always turn out the way we plan. This feature evolved on its own from SARGE Knives to the entrepreneurial spirit and philosophy of a son of Greenville County’s Dunean Mill Village. That’s part of [...]
CRESCENT Products: SARGE Knives — Working to Find Those Initial Niches
Last week, we met Gene Morris when he burst in the room laughing. This week, we get a sense of why the Morris patriarch ticks the way he does and why SARGE keeps growing. As Gene said, “One advantage I have is that I don’t have an education to overcome.” He runs his business on [...]
CRESCENT Products: SARGE Knives — Setting No Limits for its Marketplace
There are all kinds of knives – from a pocket knife every boy’s grandfather gave him to a blade that law enforcement would grab for their war on drugs. There’s a knife for every occasion and a lot of thought that has to go in to each design. Manufacturers have to ask what materials [...]
CRESCENT Products: At SARGE Knives, the Riches are in the Niches.
Matt Morris and his father Gene aren’t like “Crocodile” Dundee, but they can still look at you and say definitively, “That’s not a knife. THAT’s a knife.” They can because it’s a subject they talk about daily from their Greer, SC-based SARGE Knives. Located in a nondescript building near the Greenville-Spartanburg International Airport, Gene, Matt, [...]
Breakwater Restaurant & Bar Opens in Greenville’s West End
Beaufort’s Breakwater Restaurant & Bar opens its second location today just 237 miles away at 802 S. Main St. in Greenville’s West End. The restaurant will have an upscale casual atmosphere and specialize in New South cuisine with an emphasis on tapas – appetizer-sized dishes designed for sharing. Beth Shaw and Gary and Donna Lang [...]
CRESCENT Books: Bauer’s New Book Says “Become the QUEEN of Online Dating in a Skinny Minute.”
According to Lowcountry resident Drea Bauer, she and her alter ego “Miss Match” have “conquered the online dating scene” and are ready to share their wisdom. The Charlestonian and sister of former SC Lieutenant Governor Andre Bauer is the author of the new book Miss Match: Become the QUEEN of Online Dating in a [...]
CRESCENT Products: Loggerhead Apparel — Customers? Give ‘Em What They Want.
When you look at your customer base, what do you see? Who wears Loggerhead? ZAC: We don’t want to be labeled as a college brand. We don’t want to be labeled as a high school brand. We want those kids wearing it, and I think a lot of kids appreciate what we’re doing, too. Some [...]
CRESCENT Products: Loggerhead Apparel — This Sea Turtle Can Take on the Horse or the Whale Any Day.
There is an undercurrent from people who want to see South Carolina-based products. If you haven’t noticed in the state’s farmers’ markets, road-side stands, and numerous other businesses, the South Carolina Department of Agriculture instituted its “Certified SC” program. ZAC: We’ve been in touch with the “Certified SC” folks. I’ve got the sticker on my [...]
CRESCENT Products: Loggerhead Apparel — A Dual Mission that Supports SC and Gives Back in Philanthropy
It never fails that when you try to do something new, you step out, you want to do something different, you’ve always somebody, more than one somebody who says “Don’t do that, you shouldn’t do that, you can’t do that.” How many people told you that and how did you handle it? ZAC: We didn’t [...]
CRESCENT Products: Loggerhead Apparel — A South Carolina Brand Built on State Pride
You’re working for one of the biggest advertising firms in South Carolina. You meet the love of your life. You get married. You start a new company and work to grow it while you’re expecting your first child. That’s the story of Sara and Zac Painter. Inspired by Men’s Health magazine’s “Eat This, Not That,” [...]
